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Most small businesses wonder if blogging is worth investing their time and efforts. As a matter of fact, it is indeed a great way businesses can start increasing their online presence. For small businesses blogging on a daily basis is an easy, inexpensive method through which they can increase their inbound marketing efforts, drive traffic to their site and attract new customers. According to researches, 57 per cent of businesses believe they gain new customers through blogging. In the same research, a survey of marketers revealed that about 81 per cent of them believe their business blog to be useful and effective for gaining new customers. Following are some benefits of blogging for small businesses Boost search engine optimisation
Search Engines such as Google are always on the lookout for fresh new content. Businesses can provide this fresh and new content by posting blogs on their website and social media sites on a frequent basis. This way, they give Google and other search engines a new set of content to index. Moreover, it acts as an opportunity to implement all the important keywords that helps a business increase its visibility on search engine pages (SERPS). Develop relationships with potential and existing customers Through blogging, businesses can connect with their website visitors. This can be successfully achieved by asking the readers questions at the end of all your blog posts to get the conversation started. Alternatively, this can also be done by adding a comments and feedback section down below. Moreover, when businesses review and respond to readers’ comments, they create a rapport with their customer base. This eventually builds their trust in your brand and you can gain valuable insights into your customer needs. Establish your business as an industry leader No matter if you are a small business or a multinational company; you can still build trust within your industry that provides the visitors with valuable and expert information through blogs. Over a period of time, your website becomes a ‘go to’ resource for everyone looking for guidance and informative content. This will give your business website higher conversion rates. This is a great way for small businesses to establish credibility in order to compete with large companies. Connect people to your brand Through blogging you get to show the personal side of your business that prospective and current customers will not see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your business.
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