Promoting your business online for free
Since social media is a great new platform where businesses can connect directly with their customers and also gain new customers, it has become necessary that businesses develop a strong social media marketing strategy. One of the main reasons of having a strong social media strategy is because it has an intertwined relationship with other channel strategies such as content, search, email and mobile.
When businesses implement the social media marketing strategy, it should incorporate both the discrete features of social media as well as leverage the methods by which a business can be monitored and promoted.
Having a complete strategy means having tools and methodologies that help to:
Showcase your brand
One effective way to promote your business is through word of mouth because it is highly effective. Businesses having social media sites can connect with online communities to promote their brand. If people share their business content, product or services, it can be seen and shared by a highly engaged audience.
Develop a loyal community
If your business is thriving to provide the customers with value added products and services which can be done either by direct assistance, valuable content, important news and tips and tricks, then your business community is bound to increase and trust your brand. Trust is a very important element for people when they go to make a purchase.
Improve customer service
When customers seek guidance from your representatives, make sure that your employee responds to them quickly and fulfils their needs. Since this is a one to one interaction between the representative and your customer, people do not know how you may react. When your customers seek your guidance on social media sites, other people get to see how you react. Thus, businesses need to have a great customer service in place.
Boost Traffic and SEO
Search Engine such as Google continues to exclude links, fans and followers as a direct factor in search engine ranking. For this purpose, having a strong search engine optimisation in place will help your social media strategy drive in an excellent search engine results.
Expand sales and reach new audience
Businesses that incorporate a strong social media strategy for sales purpose are said to outsell those businesses that do not implement it. Since your sales people interact with the customers on an everyday basis, they tend to understand how to deal with the negative responses in the sales process. If businesses put their sales representative out on social media to build a presence, it becomes a great new way of expanding your reach.