Promoting your business online for free
Once the website for your company is developed and goes live, the next thing you need to do is to bring people to visit it. For your business website to be in the top search results of Google, your company needs to have a strong search engine optimisation (SEO) strategy in place.
Most people tend to over complicate the SEO strategy but the truth is that it is not as complicated as it may seem to be. If you are among those businesses that find SEO to be a complex process, you can always seek guidance from SEO companies that help small business manage their SEO strategies.
There are so many websites on the Internet today, but not one strategy can guarantee that your website will rank first on Google. However, there are various things that businesses can do to increase their website’s chances of ranking really well.
Following are some SEO tips to boost any website in under an hour.
1: Choose the right URL
Before your business website is developed and goes live on the Internet, it is necessary that you select a URL. It is also known as the domain name of your website. It is the address that customers are redirected to when they need to find your company online using keywords.
URL is one of the first things that customers notice about your website when they visit it. This is the reason it is the first thing Google tries to understand regarding your website. Depending on that, it then decides how to rank your site.
Businesses need to ensure that the URLs are simple and not overly complicated. By this I mean, no making use of special characters, no hash-bangs, no page ID. The things that are included in an ideal domain are:
2: Create titles and descriptions for each page
Everyone owning a website can write a unique title and description for each web page of their site. These descriptions correctly and clearly summarise the things that your business does (ideally with a few keywords and phrases mixed in).
While descriptions are not clearly visible, it is still very essential for search engines. As a matter of fact, the title and description are among the first things that Google uses to determine a business’ website’s rank. Additionally, when your website does show up in the search results page, web surfers tend to read your titles and description to learn more regarding your business website. Then they decide whether they should move on or check it out.